Nil Özçaglar-Toulouse is professor of marketing at the University of Lille. She is currently vice-president in charge of International and European Affairs at the University of Lille. She has been nominated vice-president in charge of Scientific edition and Open Science at the French Marketing Association in May 2022. She has been a regular visiting professor at the University of Wuhan, China, at the University of Southern Denmark, at the University of Galatasaray and at the University of Ege, Turkey. Her research topics focus on theoretical issues in transformative research and in consumer culture theory (consumer resistance, ethical consumption, acculturation, identity projects); social marketing and public policy implications (e.g., immigration, fair trade, sustainable development). Her research has appeared in Organisation Studies, Recherche et Applications en Marketing, Revue Française de Gestion, Décisions Marketing, Marketing Theory, Consumption, Markets and Culture, Journal of Business Research, Journal of Business Ethics, Journal of Marketing Management, etc. She also served as a co-editor for “Marketing management: a cultural perspective” (2020, Routledge) and “Le commerce équitable: entre utopie et marché” (2008, Vuibert). She is a co-founder and former president of FairNESS (Network on Exchanges in Social Sciences). She has been the editor of the Journal “Recherche et Applications en Marketing” (2014-2018). She is currently serving on the Editorial Advisory Board of the journal Recherche et Applications en Marketing, and on the Editorial Review Board of Consumption Markets & Culture, Journal of Marketing Management, Qualitative Market Research and Journal of Marketing in Brazil. She remains active in the French Marketing Association, the Association for Consumer Research, and the Consortium of Consumer Culture Theory.