Maud Herbert
Professeure des universités
CNU : SECTION 06 - SCIENCES DE GESTION
Laboratoire / équipe
Publications
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"citationRef_s":"<i>18ème Congrès du RIODD</i>, Université de Lille, Oct 2023, Villeneuse d'Ascq, France",
"citationFull_s":"Isabelle Robert, Maud Herbert. Des business models sobres pour encourager à « moins consommer » : tentative de catégorisation par les nouveaux Business Models de l'économie circulaire. <i>18ème Congrès du RIODD</i>, Université de Lille, Oct 2023, Villeneuse d'Ascq, France. <a target=\"_blank\" href=\"https://hal.science/hal-04285921v1\">⟨hal-04285921⟩</a>",
"title_s":["Des business models sobres pour encourager à « moins consommer » : tentative de catégorisation par les nouveaux Business Models de l'économie circulaire"],
"authFullName_s":["Isabelle Robert","Maud Herbert"],
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"citationRef_s":"<i>Journal of Marketing Management</i>, 2023, pp.1-35. <a target=\"_blank\" href=\"https://dx.doi.org/10.1080/0267257X.2023.2252455\">⟨10.1080/0267257X.2023.2252455⟩</a>",
"citationFull_s":"Chantal Assima, Maud Herbert, Isabelle Robert. Use it or lose it ? : exploring the grey area of dormant possessions and the role of rituals in value dynamics of household objects. <i>Journal of Marketing Management</i>, 2023, pp.1-35. <a target=\"_blank\" href=\"https://dx.doi.org/10.1080/0267257X.2023.2252455\">⟨10.1080/0267257X.2023.2252455⟩</a>. <a target=\"_blank\" href=\"https://hal.science/hal-04213917v1\">⟨hal-04213917⟩</a>",
"title_s":["Use it or lose it ? : exploring the grey area of dormant possessions and the role of rituals in value dynamics of household objects"],
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"citationRef_s":"<i>Consumer Culture Theory Conference</i>, Jun 2023, Lund (Sweden), Sweden",
"citationFull_s":"Yasmine Allouat, Isabelle Robert, Maud Herbert. Circular fashion stores : What's behind the doors? Toward a de-consumption of fast fashion. <i>Consumer Culture Theory Conference</i>, Jun 2023, Lund (Sweden), Sweden. <a target=\"_blank\" href=\"https://hal.science/hal-04215640v1\">⟨hal-04215640⟩</a>",
"title_s":["Circular fashion stores : What's behind the doors? Toward a de-consumption of fast fashion"],
"authFullName_s":["Yasmine Allouat","Isabelle Robert","Maud Herbert"],
"halId_s":"hal-04215640",
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"citationRef_s":"<i>20èmes Journées Normandes de Recherche sur la Consommation (JNRC) 2021</i>, Nov 2021, Rouen, France",
"citationFull_s":"Marine Boyaval, Garcia-Bardidia Renaud, Maud Herbert, Caterina Trizzulla. Le labyrinthe des passions : une plongée dans la gestion communautaire des projets entrepreneuriaux. <i>20èmes Journées Normandes de Recherche sur la Consommation (JNRC) 2021</i>, Nov 2021, Rouen, France. <a target=\"_blank\" href=\"https://u-bourgogne.hal.science/hal-03476276v1\">⟨hal-03476276⟩</a>",
"title_s":["Le labyrinthe des passions : une plongée dans la gestion communautaire des projets entrepreneuriaux"],
"authFullName_s":["Marine Boyaval","Garcia-Bardidia Renaud","Maud Herbert","Caterina Trizzulla"],
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"citationRef_s":"<i>Des entreprises éco-responsables dans une économie circulaire</i>, Université de Lille et KU Leuven, May 2021, Lille, France",
"citationFull_s":"Isabelle Robert, Maud Herbert. Appropriation du upcycling par le marché. <i>Des entreprises éco-responsables dans une économie circulaire</i>, Université de Lille et KU Leuven, May 2021, Lille, France. <a target=\"_blank\" href=\"https://hal.science/hal-04369450v1\">⟨hal-04369450⟩</a>",
"title_s":["Appropriation du upcycling par le marché"],
"authFullName_s":["Isabelle Robert","Maud Herbert"],
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"citationRef_s":"2019",
"citationFull_s":"Maud Herbert, Isabelle Robert. Black Friday: la résistance s'organise autour du consommer moins et mieux. 2019. <a target=\"_blank\" href=\"https://hal.science/hal-04371712v1\">⟨hal-04371712⟩</a>",
"title_s":["Black Friday: la résistance s'organise autour du consommer moins et mieux"],
"authFullName_s":["Maud Herbert","Isabelle Robert"],
"halId_s":"hal-04371712",
"docType_s":"BLOG",
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"citationRef_s":"<i>3ème Journée d’étude La Fabrique des Aliments « Peut-on se passer de la grande distribution ? »</i>, Oct 2019, Paris, France",
"citationFull_s":"Maud Herbert, Isabelle Robert, Florent Saucède. Vers une distribution liquide ? Leçons d’une recherche prospective sur la distribution alimentaire en France. <i>3ème Journée d’étude La Fabrique des Aliments « Peut-on se passer de la grande distribution ? »</i>, Oct 2019, Paris, France. <a target=\"_blank\" href=\"https://hal.inrae.fr/hal-04214052v1\">⟨hal-04214052⟩</a>",
"title_s":["Vers une distribution liquide ? Leçons d’une recherche prospective sur la distribution alimentaire en France"],
"authFullName_s":["Maud Herbert","Isabelle Robert","Florent Saucède"],
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"citationRef_s":"<i>Consumer Culture Theory Conference</i>, Concordia et HEC Montréal, Jul 2019, Montréal, Canada",
"citationFull_s":"Melea Press, Isabelle Robert, Maud Herbert. Constructing an Urban Entrepreneurial Ecosystem for Sustainable Resilience. <i>Consumer Culture Theory Conference</i>, Concordia et HEC Montréal, Jul 2019, Montréal, Canada. <a target=\"_blank\" href=\"https://hal.science/hal-04371715v1\">⟨hal-04371715⟩</a>",
"title_s":["Constructing an Urban Entrepreneurial Ecosystem for Sustainable Resilience"],
"authFullName_s":["Melea Press","Isabelle Robert","Maud Herbert"],
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"citationRef_s":"<i>Journal of Business Research</i>, 2018, 92, pp.412-422. <a target=\"_blank\" href=\"https://dx.doi.org/10.1016/j.jbusres.2018.06.023\">⟨10.1016/j.jbusres.2018.06.023⟩</a>",
"citationFull_s":"Marine Boyaval, Maud Herbert. One for all and all for one? The bliss and torment in communal entrepreneurship. <i>Journal of Business Research</i>, 2018, 92, pp.412-422. <a target=\"_blank\" href=\"https://dx.doi.org/10.1016/j.jbusres.2018.06.023\">⟨10.1016/j.jbusres.2018.06.023⟩</a>. <a target=\"_blank\" href=\"https://hal.science/hal-04213834v1\">⟨hal-04213834⟩</a>",
"title_s":["One for all and all for one? The bliss and torment in communal entrepreneurship"],
"authFullName_s":["Marine Boyaval","Maud Herbert"],
"halId_s":"hal-04213834",
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"citationRef_s":"<i>Recherche et Applications en Marketing (English Edition)</i>, 2018, 33 (3), pp.85-105. <a target=\"_blank\" href=\"https://dx.doi.org/10.1177/2051570718789870\">⟨10.1177/2051570718789870⟩</a>",
"citationFull_s":"Baptiste Cléret, Aurélie Dehling, Julie Leroy, Joonas Rokka, Alice Sohier, et al.. The videographic approach in marketing research Which methodological protocol?. <i>Recherche et Applications en Marketing (English Edition)</i>, 2018, 33 (3), pp.85-105. <a target=\"_blank\" href=\"https://dx.doi.org/10.1177/2051570718789870\">⟨10.1177/2051570718789870⟩</a>. <a target=\"_blank\" href=\"https://normandie-univ.hal.science/hal-02180716v1\">⟨hal-02180716⟩</a>",
"title_s":["The videographic approach in marketing research Which methodological protocol?"],
"authFullName_s":["Baptiste Cléret","Aurélie Dehling","Julie Leroy","Joonas Rokka","Alice Sohier","Maud Herbert"],
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"citationRef_s":"<i>Recherche et Applications en Marketing (French Edition)</i>, 2018, 33 (3), pp.90-127. <a target=\"_blank\" href=\"https://dx.doi.org/10.1177/0767370118769049\">⟨10.1177/0767370118769049⟩</a>",
"citationFull_s":"Baptiste Cléret, Aurélie Dehling, Julie Leroy, Joonas Rokka, Alice Sohier, et al.. L’approche vidéographique dans la recherche en marketing : Quel protocole méthodologique ?. <i>Recherche et Applications en Marketing (French Edition)</i>, 2018, 33 (3), pp.90-127. <a target=\"_blank\" href=\"https://dx.doi.org/10.1177/0767370118769049\">⟨10.1177/0767370118769049⟩</a>. <a target=\"_blank\" href=\"https://normandie-univ.hal.science/hal-04138990v1\">⟨hal-04138990⟩</a>",
"title_s":["L’approche vidéographique dans la recherche en marketing : Quel protocole méthodologique ?"],
"authFullName_s":["Baptiste Cléret","Aurélie Dehling","Julie Leroy","Joonas Rokka","Alice Sohier","Maud Herbert"],
"halId_s":"hal-04138990",
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"citationFull_s":"Baptiste Cléret, Aurélie Dehling, Julie Leroy, Joonas Rokka, Alice Sohier, et al.. L’approche vidéographique dans la recherche en marketing : Quel protocole méthodologique ?. <i>Recherche et Applications en Marketing (French Edition)</i>, 2018, 33 (3), pp.90 - 127. <a target=\"_blank\" href=\"https://dx.doi.org/10.1177/0767370118769049\">⟨10.1177/0767370118769049⟩</a>. <a target=\"_blank\" href=\"https://hal.science/hal-01885770v1\">⟨hal-01885770⟩</a>",
"title_s":["L’approche vidéographique dans la recherche en marketing : Quel protocole méthodologique ?"],
"authFullName_s":["Baptiste Cléret","Aurélie Dehling","Julie Leroy","Joonas Rokka","Alice Sohier","Maud Herbert"],
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"citationRef_s":"Marie-Laure Gavard-Perret; David Gotteland; Christophe Haon; Alain Jolibert. <i>Méthodologie de la recherche en sciences de gestion: Réussir son mémoire ou sa thèse</i>, Pearson Education France, pp.87-135, 2018",
"citationFull_s":"Marie-Laure Gavard-Perret, David Gotteland, Christophe Haon, Agnès Helme-Guizon, Maud Herbert, et al.. Collecter les données par l'enquête. Marie-Laure Gavard-Perret; David Gotteland; Christophe Haon; Alain Jolibert. <i>Méthodologie de la recherche en sciences de gestion: Réussir son mémoire ou sa thèse</i>, Pearson Education France, pp.87-135, 2018. <a target=\"_blank\" href=\"https://hal.science/hal-02085916v1\">⟨hal-02085916⟩</a>",
"title_s":["Collecter les données par l'enquête"],
"authFullName_s":["Marie-Laure Gavard-Perret","David Gotteland","Christophe Haon","Agnès Helme-Guizon","Maud Herbert","Daniel Ray"],
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"citationRef_s":"<i>Consumption, Markets and Culture</i>, 2018, 21 (5), pp.445-474. <a target=\"_blank\" href=\"https://dx.doi.org/10.1080/10253866.2018.1462169\">⟨10.1080/10253866.2018.1462169⟩</a>",
"citationFull_s":"Maud Herbert, Isabelle Robert, Florent Saucède. Going liquid: French food retail industry experiencing an interregnum. <i>Consumption, Markets and Culture</i>, 2018, 21 (5), pp.445-474. <a target=\"_blank\" href=\"https://dx.doi.org/10.1080/10253866.2018.1462169\">⟨10.1080/10253866.2018.1462169⟩</a>. <a target=\"_blank\" href=\"https://hal.science/hal-04213972v1\">⟨hal-04213972⟩</a>",
"title_s":["Going liquid: French food retail industry experiencing an interregnum"],
"authFullName_s":["Maud Herbert","Isabelle Robert","Florent Saucède"],
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"citationRef_s":"<i>Journal of Services Marketing</i>, 2017, 31 (4/5), pp.326-338. <a target=\"_blank\" href=\"https://dx.doi.org/10.1108/JSM-06-2016-0247\">⟨10.1108/JSM-06-2016-0247⟩</a>",
"citationFull_s":"Anthony Beudaert, Hélène Gorge, Maud Herbert. An exploration of servicescapes’ exclusion and coping strategies of consumers with “hidden” auditory disorders. <i>Journal of Services Marketing</i>, 2017, 31 (4/5), pp.326-338. <a target=\"_blank\" href=\"https://dx.doi.org/10.1108/JSM-06-2016-0247\">⟨10.1108/JSM-06-2016-0247⟩</a>. <a target=\"_blank\" href=\"https://hal.science/hal-04213031v1\">⟨hal-04213031⟩</a>",
"title_s":["An exploration of servicescapes’ exclusion and coping strategies of consumers with “hidden” auditory disorders"],
"authFullName_s":["Anthony Beudaert","Hélène Gorge","Maud Herbert"],
"halId_s":"hal-04213031",
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"citationRef_s":"<i>Recherche et Applications en Marketing (English Edition)</i>, 2017, 32 (1), pp.40-60. <a target=\"_blank\" href=\"https://dx.doi.org/10.1177/2051570716678736\">⟨10.1177/2051570716678736⟩</a>",
"citationFull_s":"Maud Herbert, Isabelle Collin-Lachaud. Collaborative practices and consumerist habitus : An analysis of the transformative mechanisms of collaborative consumption. <i>Recherche et Applications en Marketing (English Edition)</i>, 2017, 32 (1), pp.40-60. <a target=\"_blank\" href=\"https://dx.doi.org/10.1177/2051570716678736\">⟨10.1177/2051570716678736⟩</a>. <a target=\"_blank\" href=\"https://hal.science/hal-04061963v1\">⟨hal-04061963⟩</a>",
"title_s":["Collaborative practices and consumerist habitus : An analysis of the transformative mechanisms of collaborative consumption"],
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"citationRef_s":"<i>Marketing et pauvreté : être pauvre dans la société de consommation</i>, pp.183-202, 2017",
"citationFull_s":"Eva Delacroix, Hélène Gorge, Maud Herbert. Isolement social et pauvreté : Facebook comme outil de désenclavement social ?. <i>Marketing et pauvreté : être pauvre dans la société de consommation</i>, pp.183-202, 2017. <a target=\"_blank\" href=\"https://hal.science/hal-01893303v1\">⟨hal-01893303⟩</a>",
"title_s":["Isolement social et pauvreté : Facebook comme outil de désenclavement social ?"],
"authFullName_s":["Eva Delacroix","Hélène Gorge","Maud Herbert"],
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"citationRef_s":"<i>Recherche et Applications en Marketing (French Edition)</i>, 2017, 32 (1), pp.42-62. <a target=\"_blank\" href=\"https://dx.doi.org/10.1177/0767370116660056\">⟨10.1177/0767370116660056⟩</a>",
"citationFull_s":"Maud Herbert, Isabelle Collin-Lachaud. Pratiques collaboratives et habitus consumériste : une analyse des mécanismes transformatifs de la consommation collaborative. <i>Recherche et Applications en Marketing (French Edition)</i>, 2017, 32 (1), pp.42-62. <a target=\"_blank\" href=\"https://dx.doi.org/10.1177/0767370116660056\">⟨10.1177/0767370116660056⟩</a>. <a target=\"_blank\" href=\"https://hal.science/hal-02056234v1\">⟨hal-02056234⟩</a>",
"title_s":["Pratiques collaboratives et habitus consumériste : une analyse des mécanismes transformatifs de la consommation collaborative"],
"authFullName_s":["Maud Herbert","Isabelle Collin-Lachaud"],
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"citationRef_s":"<i>Journal of Macromarketing</i>, 2015, 35 (1), pp.11-22. <a target=\"_blank\" href=\"https://dx.doi.org/10.1177/0276146714553935\">⟨10.1177/0276146714553935⟩</a>",
"citationFull_s":"Hélène Gorge, Maud Herbert, Nil Özçağlar-Toulouse, Isabelle Robert. What Do We Really Need? Questioning Consumption Through Sufficiency. <i>Journal of Macromarketing</i>, 2015, 35 (1), pp.11-22. <a target=\"_blank\" href=\"https://dx.doi.org/10.1177/0276146714553935\">⟨10.1177/0276146714553935⟩</a>. <a target=\"_blank\" href=\"https://hal.science/hal-04214053v1\">⟨hal-04214053⟩</a>",
"title_s":["What Do We Really Need? Questioning Consumption Through Sufficiency"],
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"citationFull_s":"Hélène Gorge, Maud Herbert, Nil Özçağlar-Toulouse, Isabelle Robert. What Do We Really Need? Questioning Consumption Through Sufficiency. <i>Journal of Macromarketing</i>, 2015, 35 (1), pp.11-22. <a target=\"_blank\" href=\"https://dx.doi.org/10.1177/0276146714553935\">⟨10.1177/0276146714553935⟩</a>. <a target=\"_blank\" href=\"https://hal.science/hal-04213034v1\">⟨hal-04213034⟩</a>",
"title_s":["What Do We Really Need? Questioning Consumption Through Sufficiency"],
"authFullName_s":["Hélène Gorge","Maud Herbert","Nil Özçağlar-Toulouse","Isabelle Robert"],
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"citationRef_s":"<i>Journal of Marketing Management</i>, 2014, 30 (17-18), pp.1858-1881 P",
"citationFull_s":"L. J. Shrum, Tina M. Lowrey, Mario Pandalaere, Ayalla Ruvio, Elodie Gentina, et al.. Materialism : The good, the bad and the ugly. <i>Journal of Marketing Management</i>, 2014, 30 (17-18), pp.1858-1881 P. <a target=\"_blank\" href=\"https://hal.science/hal-02313216v1\">⟨hal-02313216⟩</a>",
"title_s":["Materialism : The good, the bad and the ugly"],
"authFullName_s":["L. J. Shrum","Tina M. Lowrey","Mario Pandalaere","Ayalla Ruvio","Elodie Gentina","Pia Furcheim","Maud Herbert","Liselot Hudders","Inge Lens","Naomi Mandel","Agnès Nairn","Adriana Samper","Isabella Soscia","Laurel Steinfield"],
"halId_s":"hal-02313216",
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"citationRef_s":"<i>Repenser le commerce,</i>, 2014",
"citationFull_s":"B. Cova, Maud Herbert. Repenser la production du consommateur dans la distribution : Prosumer et distribucoeur. <i>Repenser le commerce,</i>, 2014. <a target=\"_blank\" href=\"https://hal.science/hal-03421871v1\">⟨hal-03421871⟩</a>",
"title_s":["Repenser la production du consommateur dans la distribution : Prosumer et distribucoeur"],
"authFullName_s":["B. Cova","Maud Herbert"],
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"citationRef_s":"Isabelle Collin-Lachaud. <i>Repenser le commerce : Vers une perspective socio-culturelle de la distribution</i>, EMS Editions, pp.327-350, 2014, Societing, 9782847696295",
"citationFull_s":"Maud Herbert, Isabelle Collin-Lachaud, Pascaline Defives, Isabelle Robert, Florent Saucède. Faire ses courses alimentaires en 2025 en France : vers une distribution liquide ?. Isabelle Collin-Lachaud. <i>Repenser le commerce : Vers une perspective socio-culturelle de la distribution</i>, EMS Editions, pp.327-350, 2014, Societing, 9782847696295. <a target=\"_blank\" href=\"https://hal.inrae.fr/hal-02958717v1\">⟨hal-02958717⟩</a>",
"title_s":["Faire ses courses alimentaires en 2025 en France : vers une distribution liquide ?"],
"authFullName_s":["Maud Herbert","Isabelle Collin-Lachaud","Pascaline Defives","Isabelle Robert","Florent Saucède"],
"halId_s":"hal-02958717",
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"citationRef_s":"<i>Décisions Marketing</i>, 2012, 65, pp.57-70. <a target=\"_blank\" href=\"https://dx.doi.org/10.7193/DM.065.57.70\">⟨10.7193/DM.065.57.70⟩</a>",
"citationFull_s":"Isabelle Collin-Lachaud, Maud Herbert, Pauline de Pechpeyrou. Substitution d’enseignes : quelle création de valeur pour le distributeur et pour le client ?. <i>Décisions Marketing</i>, 2012, 65, pp.57-70. <a target=\"_blank\" href=\"https://dx.doi.org/10.7193/DM.065.57.70\">⟨10.7193/DM.065.57.70⟩</a>. <a target=\"_blank\" href=\"https://hal.science/hal-02424263v1\">⟨hal-02424263⟩</a>",
"title_s":["Substitution d’enseignes : quelle création de valeur pour le distributeur et pour le client ?"],
"authFullName_s":["Isabelle Collin-Lachaud","Maud Herbert","Pauline de Pechpeyrou"],
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"producedDateY_i":2012
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"citationRef_s":"<i>Recherche et Applications en Marketing (French Edition)</i>, 2009, 24 (4), pp.57-76. <a target=\"_blank\" href=\"https://dx.doi.org/10.1177/076737010902400405\">⟨10.1177/076737010902400405⟩</a>",
"citationFull_s":"Nil Özçağlar-Toulouse, Amina Béji-Bécheur, Marie-Hélène Fosse-Gomez, Maud Herbert, Sondes Zouaghi. L'ethnicité dans l'étude du consommateur: un état des recherches. <i>Recherche et Applications en Marketing (French Edition)</i>, 2009, 24 (4), pp.57-76. <a target=\"_blank\" href=\"https://dx.doi.org/10.1177/076737010902400405\">⟨10.1177/076737010902400405⟩</a>. <a target=\"_blank\" href=\"https://hal.science/hal-02055059v1\">⟨hal-02055059⟩</a>",
"title_s":["L'ethnicité dans l'étude du consommateur: un état des recherches"],
"authFullName_s":["Nil Özçağlar-Toulouse","Amina Béji-Bécheur","Marie-Hélène Fosse-Gomez","Maud Herbert","Sondes Zouaghi"],
"halId_s":"hal-02055059",
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"citationRef_s":"<i>Recherche et Applications en Marketing (English Edition)</i>, 2009, 24 (4), pp.57-76",
"citationFull_s":"Nil Özçağlar-Toulouse, Amina Béji-Bécheur, Marie Hélène Fosse-Gomez, Maud Herbert, Sondes Zouaghi. Ethnicity in the study of the consumer : an Overview. <i>Recherche et Applications en Marketing (English Edition)</i>, 2009, 24 (4), pp.57-76. <a target=\"_blank\" href=\"https://hal.science/hal-03977400v1\">⟨hal-03977400⟩</a>",
"title_s":["Ethnicity in the study of the consumer : an Overview"],
"authFullName_s":["Nil Özçağlar-Toulouse","Amina Béji-Bécheur","Marie Hélène Fosse-Gomez","Maud Herbert","Sondes Zouaghi"],
"halId_s":"hal-03977400",
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"producedDateY_i":2009
},{
"citationRef_s":"<i>Décisions Marketing</i>, 2004, 36, pp.27-38. <a target=\"_blank\" href=\"https://dx.doi.org/10.7193/DM.036.27.38\">⟨10.7193/DM.036.27.38⟩</a>",
"citationFull_s":"Maud Herbert. Réunion de consommateurs : comprendre les motivations de la participation. <i>Décisions Marketing</i>, 2004, 36, pp.27-38. <a target=\"_blank\" href=\"https://dx.doi.org/10.7193/DM.036.27.38\">⟨10.7193/DM.036.27.38⟩</a>. <a target=\"_blank\" href=\"https://shs.hal.science/halshs-02915768v1\">⟨halshs-02915768⟩</a>",
"title_s":["Réunion de consommateurs : comprendre les motivations de la participation"],
"authFullName_s":["Maud Herbert"],
"halId_s":"halshs-02915768",
"docType_s":"ART",
"producedDateY_i":2004
}]
}
}