Faculty of Humanities, French Literature department, undergraduate French Language and Literature, Modern Languages, 1^st year

2023-2024 BBC 4. Build one's personal and professional project - UE 8 Specialisation Creative Writing and Communication: Semiotics of still image (S1, 24h x 2 groups)

The main aim of this course is to understand how an image is interpreted when a receiver decodes linguistic, iconic and plastic signs, whether it is a work of art or a media image (press cartoons, satirical images, posters, advertising, etc.). The course provides an introduction to the semiology of the still image via the notions of image and sign function (Peirce, De Saussure, Barthes). It proposes a methodology for analyzing the image, and highlighting its rhetorical potential (connotation, metaphor, metonymy). The course is structured around group projects involving the creation and analysis of a small corpus of images.

Skill goals: understand the signifying dimension of an image, problematise images, understand the key concepts of image semiology

Faculty of Humanities, French Literature department, undergraduate French Language and Literature, Modern Languages, 2^nd year

2023-2024 / 2022-2023 / 2021-2022 BBC 4. Build one's personal and professional project - UE 8 Specialisation Creative Writing and Communication: Creative Writing for Online Media (S2, 24h x 2 groups)

This course is structured through group projects that focus on creative writing for online media. The semester's work will focus on establishing an editorial line, writing articles adapted for the online media, preparing and conducting interviews, and exploring different forms of writing. The main goal is to master the tools specific to online media, including creating and managing websites through a CMS interface. At the same time, students are invited to reflect on the practice of online media and to discover the professionals who practice it.

Compétences visées : creative writing, editorial project management, notions of search engine optimisation (SEO), page layout, communication, notions of disabled access standards

Link to the department's website.