Cristina Longo
Maîtresse de conférences
CNU : SECTION 06 - SCIENCES DE GESTION
Laboratoire / équipe
Publications
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"citationRef_s":"<i>Journal of Public Policy and Marketing</i>, 2024, <a target=\"_blank\" href=\"https://dx.doi.org/10.1177/07439156231206791\">⟨10.1177/07439156231206791⟩</a>",
"citationFull_s":"Marta Pizzetti, Cristina Longo, Meltem Türe. Embracing Food Well-Being: Lessons from Chefs’ Caring Actions in the Fight Against Food Waste. <i>Journal of Public Policy and Marketing</i>, 2024, <a target=\"_blank\" href=\"https://dx.doi.org/10.1177/07439156231206791\">⟨10.1177/07439156231206791⟩</a>. <a target=\"_blank\" href=\"https://hal.science/hal-04418042v1\">⟨hal-04418042⟩</a>",
"title_s":["Embracing Food Well-Being: Lessons from Chefs’ Caring Actions in the Fight Against Food Waste"],
"authFullName_s":["Marta Pizzetti","Cristina Longo","Meltem Türe"],
"halId_s":"hal-04418042",
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"citationRef_s":"<i>European Association for Consumer Research Conference</i>, Jul 2023, Amsterdam, Netherlands",
"citationFull_s":"Cristina Longo, Fatima Regany. Connecting CSR organizational acculturation and internal branding. <i>European Association for Consumer Research Conference</i>, Jul 2023, Amsterdam, Netherlands. <a target=\"_blank\" href=\"https://hal.science/hal-04451142v1\">⟨hal-04451142⟩</a>",
"title_s":["Connecting CSR organizational acculturation and internal branding"],
"authFullName_s":["Cristina Longo","Fatima Regany"],
"halId_s":"hal-04451142",
"docType_s":"COMM",
"producedDateY_i":2023
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"citationRef_s":"<i>Recherche et Applications en Marketing (French Edition)</i>, 2023, 38 (3), pp.113-136. <a target=\"_blank\" href=\"https://dx.doi.org/10.1177/07673701231175766\">⟨10.1177/07673701231175766⟩</a>",
"citationFull_s":"Fatima Regany, Cristina Longo. Rôle du branding interne dans la transformation sociétale de la marque. <i>Recherche et Applications en Marketing (French Edition)</i>, 2023, 38 (3), pp.113-136. <a target=\"_blank\" href=\"https://dx.doi.org/10.1177/07673701231175766\">⟨10.1177/07673701231175766⟩</a>. <a target=\"_blank\" href=\"https://hal.science/hal-04451398v1\">⟨hal-04451398⟩</a>",
"title_s":["Rôle du branding interne dans la transformation sociétale de la marque"],
"authFullName_s":["Fatima Regany","Cristina Longo"],
"halId_s":"hal-04451398",
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"producedDateY_i":2023
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"citationRef_s":"<i>Recherche et Applications en Marketing (English Edition)</i>, 2023, 38 (3), pp.110-131. <a target=\"_blank\" href=\"https://dx.doi.org/10.1177/20515707231166617\">⟨10.1177/20515707231166617⟩</a>",
"citationFull_s":"Fatima Regany, Cristina Longo. The role of internal branding in managing sustainable brand transformation. <i>Recherche et Applications en Marketing (English Edition)</i>, 2023, 38 (3), pp.110-131. <a target=\"_blank\" href=\"https://dx.doi.org/10.1177/20515707231166617\">⟨10.1177/20515707231166617⟩</a>. <a target=\"_blank\" href=\"https://hal.science/hal-04451357v1\">⟨hal-04451357⟩</a>",
"title_s":["The role of internal branding in managing sustainable brand transformation"],
"authFullName_s":["Fatima Regany","Cristina Longo"],
"halId_s":"hal-04451357",
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"citationRef_s":"<i>Workshop Care Organisationnel</i>, Oct 2022, Rouen, France",
"citationFull_s":"Cristina Longo. Care et dynamiques de marché dans la lutte contre le gaspillage alimentaire. <i>Workshop Care Organisationnel</i>, Oct 2022, Rouen, France. <a target=\"_blank\" href=\"https://hal.science/hal-04451157v1\">⟨hal-04451157⟩</a>",
"title_s":["Care et dynamiques de marché dans la lutte contre le gaspillage alimentaire"],
"authFullName_s":["Cristina Longo"],
"halId_s":"hal-04451157",
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"producedDateY_i":2022
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"citationRef_s":"<i>Journée d’études \"Made in : défis et enjeux\"</i>, Sep 2022, Roubaix, France",
"citationFull_s":"Cristina Longo, Isabelle Robert. Made in : un concept à géométrie variable. <i>Journée d’études \"Made in : défis et enjeux\"</i>, Sep 2022, Roubaix, France. <a target=\"_blank\" href=\"https://hal.science/hal-04303100v1\">⟨hal-04303100⟩</a>",
"title_s":["Made in : un concept à géométrie variable"],
"authFullName_s":["Cristina Longo","Isabelle Robert"],
"halId_s":"hal-04303100",
"docType_s":"COMM",
"producedDateY_i":2022
},{
"citationRef_s":"Isabelle Collin-Lachaud. <i>Rêvolutions du commerce dans une société en transition</i>, EMS, Collection Societing, pp.63-85, 2022",
"citationFull_s":"Fatima Regany, Cristina Longo. La marque de distributeur à l’assaut du territoire émotionnel et expérientiel : vers l’expression de la raison d’être. Isabelle Collin-Lachaud. <i>Rêvolutions du commerce dans une société en transition</i>, EMS, Collection Societing, pp.63-85, 2022. <a target=\"_blank\" href=\"https://hal.science/hal-04451442v1\">⟨hal-04451442⟩</a>",
"title_s":["La marque de distributeur à l’assaut du territoire émotionnel et expérientiel : vers l’expression de la raison d’être"],
"authFullName_s":["Fatima Regany","Cristina Longo"],
"halId_s":"hal-04451442",
"docType_s":"COUV",
"producedDateY_i":2022
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"citationRef_s":"<i>11th EIASM Interpretive Consumer Research Workshop</i>, Jun 2022, Liverpool, United Kingdom",
"citationFull_s":"Cristina Longo, Meltem Türe, Marta Pizzetti. Sustainability and Aesthetics. <i>11th EIASM Interpretive Consumer Research Workshop</i>, Jun 2022, Liverpool, United Kingdom. <a target=\"_blank\" href=\"https://hal.science/hal-04451173v1\">⟨hal-04451173⟩</a>",
"title_s":["Sustainability and Aesthetics"],
"authFullName_s":["Cristina Longo","Meltem Türe","Marta Pizzetti"],
"halId_s":"hal-04451173",
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"producedDateY_i":2022
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"citationRef_s":"<i>20èmes Journées Normandes de Recherche sur la Consommation</i>, Nov 2021, Rouen, France",
"citationFull_s":"Cristina Longo, Fatima Regany. Devenir une marque engagée : entre transparence et doutes, une transformation périlleuse. <i>20èmes Journées Normandes de Recherche sur la Consommation</i>, Nov 2021, Rouen, France. <a target=\"_blank\" href=\"https://hal.science/hal-04451176v1\">⟨hal-04451176⟩</a>",
"title_s":["Devenir une marque engagée : entre transparence et doutes, une transformation périlleuse"],
"authFullName_s":["Cristina Longo","Fatima Regany"],
"halId_s":"hal-04451176",
"docType_s":"COMM",
"producedDateY_i":2021
},{
"citationRef_s":"<i>19èmes Journées Normandes de Recherche sur la Consommation</i>, Nov 2020, Caen, France",
"citationFull_s":"Fatima Regany, Cristina Longo, Isabelle Robert, Hélène Gorge. Le traitement de la précarité énergétique : un champ organisationnel sous tensions. <i>19èmes Journées Normandes de Recherche sur la Consommation</i>, Nov 2020, Caen, France. <a target=\"_blank\" href=\"https://hal.science/hal-04451180v1\">⟨hal-04451180⟩</a>",
"title_s":["Le traitement de la précarité énergétique : un champ organisationnel sous tensions"],
"authFullName_s":["Fatima Regany","Cristina Longo","Isabelle Robert","Hélène Gorge"],
"halId_s":"hal-04451180",
"docType_s":"COMM",
"producedDateY_i":2020
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"citationRef_s":"<i>Markets, Globalization and Development Review</i>, 2020, 5 (2), <a target=\"_blank\" href=\"https://dx.doi.org/10.23860/MGDR-2020-05-02-04\">⟨10.23860/MGDR-2020-05-02-04⟩</a>",
"citationFull_s":"Delphine Godefroit-Winkel, Marie Schill, Cristina Longo, Martin Chour. Building City Identities: A Consumer Perspective. <i>Markets, Globalization and Development Review</i>, 2020, 5 (2), <a target=\"_blank\" href=\"https://dx.doi.org/10.23860/MGDR-2020-05-02-04\">⟨10.23860/MGDR-2020-05-02-04⟩</a>. <a target=\"_blank\" href=\"https://hal.science/hal-03487070v1\">⟨hal-03487070⟩</a>",
"title_s":["Building City Identities: A Consumer Perspective"],
"authFullName_s":["Delphine Godefroit-Winkel","Marie Schill","Cristina Longo","Martin Chour"],
"halId_s":"hal-03487070",
"docType_s":"ART",
"producedDateY_i":2020
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