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Welcome to my homepage !

I am Professor of Marketing at University of Lille (France).My research deals with consumer neuroscience, with a special interest on the influence of advertising and packaging design. I developed an expertise in the study of attentional and emotional processes and non-declarative measures in marketing. I conducted experiments using neuroscience technology such as eye-tracking, facial electromyography, electrodermal activity, and IRMf. I also worked on aging and social marketing.