Sophie Lacoste Badie

Professeure des universités - Marketing
CNU : SECTION 06 - SCIENCES DE GESTION
  • Laboratoire / équipe
    • ULR 4999 - LILLE UNIVERSITY MANAGEMENT LAB
  • Domaines de recherche

    Neuroscience du consommateur

sophie_lacoste_badie.jpg

Sophie Lacoste Badie

Professeure des universités - Marketing
  • ULR 4999 - LILLE UNIVERSITY MANAGEMENT LAB

Axes de recherche

Welcome to my homepage !

I am Professor of Marketing at University of Lille (France).My research deals with consumer neuroscience, with a special interest on the influence of advertising and packaging design. I developed an expertise in the study of attentional and emotional processes and non-declarative measures in marketing. I conducted experiments using neuroscience technology such as eye-tracking, facial electromyography, electrodermal activity, and IRMf. I also worked on aging and social marketing.